The China Tobacco Control Association held a press conference, and Liao Wenke, vice president of the company, and Xu Guihua, the researcher, reported the results of the survey on tobacco sales points in 8 cities and 10 counties/towns.

Xu Guihua pointed out in the report that the newly revised advertising law came into effect on September 1, 2015. In May 2016, half a year after the implementation, the association organized a survey on tobacco advertising in 11 cities in 11 provinces. The survey found that tobacco advertising in outdoor and public places was significantly reduced, while tobacco sales points were the hardest hit by tobacco advertising. After a lapse of three years, from January to May 2019, the association once again selected 741 tobacco sales outlets in 8 cities, 10 counties and towns in 8 provinces to investigate the advertising laws on bans on tobacco advertising. The implementation of the situation provides the basis for the supervision of the relevant departments.

In the cities and counties and towns surveyed, tobacco advertising sites were found to have tobacco advertisements; up to 63.7% of tobacco sales outlets found tobacco advertisements, only 36.3% of sales outlets did not find advertisements, and tobacco advertisements at urban tobacco sales outlets were higher than Counties and towns; among the different types of tobacco sales outlets, tobacco advertisements in tobacco stores in cities, counties and towns ranked first, significantly higher than supermarkets and convenience stores.

Among the 8 cities, 64.9% of the sales outlets found tobacco advertisements. The most found in Guangzhou and Zhengzhou, 100% of the points of sale investigated found tobacco advertising; followed by Chengdu was 97.5%, Hefei was 96.3%, the least was Laiwu 3.3% and Shenzhen 3.4%.

In the survey of cities, counties and towns, it was found that up to 57.6% of the tobacco sales outlets did not set a mark prohibiting the sale of cigarettes to minors (hereinafter referred to as the “banned sale sign”), and the city was 6.5 percentage points higher than the county and town. The largest number of convenience stores is 63.9% of convenience stores, of which the convenience stores and specialty stores in the city are higher than the counties and towns, and the supermarkets are higher than the cities.

Up to 30.2% of the sales points have promotional activities, and specialty stores, supermarkets and convenience stores have found promotional activities, 46.4% of tobacco stores, 27.3% of convenience stores, 26.3% of supermarkets have promotional activities; tobacco store promotions The behavior is significantly higher than convenience stores and supermarkets.

In the 8 cities survey, 3.9% of the tobacco sales outlets had young people entering the store to buy cigarettes; 2.7% of the sales outlets were located within 50 meters from the primary and secondary schools.

In the survey of 10 counties and towns, 23% of the sales points were found to be selling electronic cigarettes.

The survey found that 41.5% of the points of sale had a ban on the sale of cigarettes to minors, an increase of 11.5 percentage points from 30% in 2016. Among them, Shenzhen increased by 18.4 percentage points, Shanghai decreased by 8 percentage points, and Guangzhou decreased by 4 percentage points.

In 2019, it was found that 3.9% of the sales outlets had minors buying cigarettes, an increase of 0.8 percentage points from the 3.1% in 2016. The two surveyed places where the most adults entered the store to buy cigarettes were convenience stores, which was 5.8% in 2019 and 3.2% in 2016.

Liao Wenke pointed out that the results of this survey indicate that a large number of tobacco sales outlets ignore the national laws prohibiting tobacco advertising and are still publishing tobacco advertisements in various ways. It also reflects the inaction of some places in prohibiting tobacco advertising enforcement. I have always believed that stopping young people from smoking is the fundamental solution to achieve the goal of tobacco control in the "Healthy China 2030 Planning Outline". Tobacco advertising can be an important incentive for young people to try smoking. The regulatory authorities must strengthen supervision and resolutely ban illegal tobacco advertisements, and must strictly enforce the law against illegal businesses. In addition, as many as 57.6% of the tobacco sales outlets did not have a logo prohibiting the sale of cigarettes to minors, which was also surprising. The Law on the Protection of Minors has long made the provision that “the operator should set up a sign that does not sell tobacco and alcohol to minors in a prominent position”, but there are still so many businesses, ignoring the national laws and regulations, and prohibiting the ban on minors. The sign of the person selling cigarettes. It is hoped that all tobacco sellers will further enhance their sense of social responsibility, strictly abide by national laws, consciously do not make tobacco advertisements, and do not sell cigarettes to minors.

Researcher Xu Guihua pointed out that two surveys found that tobacco advertising at tobacco sales outlets rebounded significantly, indicating that tobacco advertising was not effectively implemented. Second, it was found that up to 30.2% of the sales points found that there were promotional activities, and 23% of the sales points were selling electronic cigarettes, which is worrying. The World Health Organization has repeatedly warned that e-cigarettes pose a safety risk. At present, in the absence of e-cigarette standards, 23% of county/town sales outlets are selling e-cigarettes. The tobacco sales authorities have problems in implementation and supervision, and the market supervision departments urgently need to strengthen supervision and enforcement.

Professor Xiao Xiuyi, vice president of the China Association of Controlled Smoking and deputy director of the Central Medical and Health Committee of the Agricultural and Labor Party, said that many tobacco companies currently carry out so-called “public welfare activities” to promote soft advertising, affecting people’s smoking behavior, especially affecting young people’s smoking behavior. . The incidence of smoking-related diseases is closely related to the smoking index of smokers. The smoking index is the number of cigarettes smoked per day multiplied by the number of years of smoking (smoke age). In the case of lung cancer, if more than 20 cigarettes are smoked every day and smoking continues for more than 20 years, smokers become high-risk groups of lung cancer. The higher the smoking index, the greater the risk and risk of developing lung cancer.

Xiao Lin, a researcher at the Center for Tobacco Control of the Chinese Center for Disease Control and Prevention, pointed out that tobacco advertising, promotion and sponsorship activities have greatly enhanced the image of tobacco companies, misleading the public, weakening the willingness of smokers to quit, and opening up markets for increasing tobacco consumption. Numerous studies have shown that tobacco advertising, promotion and sponsorship activities can greatly increase the likelihood that adolescents will start smoking. In 2015, the advertising laws promulgated and implemented in China prohibit the publication of tobacco advertisements in the mass media or public places, public transportation, and outdoor, and prohibit the transmission of any form of tobacco advertising policy to minors. However, according to the results of the China Adult Tobacco Survey in 2018, 18.1% of adults still saw tobacco advertising, promotion or sponsorship activities. Among them, tobacco advertisements are more concentrated in tobacco retail outlets and on the Internet, which requires special attention.

Wu Yiqun, a researcher at the New Health Development Research Center, pointed out that the 2018 China Adult Tobacco Survey showed that tobacco advertising, promotion and sponsorship are still important factors influencing young people to try smoking.

The only motivation for all advertising, promotion, and sponsorship in the tobacco industry is to promote tobacco products on a larger scale and on a larger scale – and this is a disaster for the health of the people.

The tobacco industry has made retail terminals a position for cigarette advertising and promotion. For the health of citizens, for the future of their children, and for the solemnity and dignity of the law, all forms of tobacco advertising, including tobacco monopoly points, must be prohibited.

Guo Xin, director of the Children's and Children's Institute of Beijing Municipal Center for Disease Control and Prevention, pointed out that tobacco advertising is an important risk factor affecting young people's attempts to smoke. In Beijing, from 2005 to 2015, six surveys were conducted on the prevalence of tobacco among children and adolescents in the city. It is shown that about 50% of teenagers start smoking because of curiosity and imitation, and tobacco advertising is an important factor that causes young people to be curious about smoking behavior. The survey results also confirmed that the impact of tobacco advertising, young people try to smoke behavior is showing a trend of aging. Relevant departments should strengthen the supervision of tobacco advertising, put an end to all forms of tobacco advertising and disguised promotions, and keep young people away from tobacco.